Preliminary Speaking Faculty includes: (as of 09/15/11)

Peggy J. Berry, Vice President, Head of Quality & Regulatory Affairs, Amarin
Sam Rotella, Director of Training,
Auxilium Pharmaceuticals
Joe Coffey, Vice President, Sales,
Baxter
Elisabeth Hefti, Ph.D. , Founder and Principal Consultant, Biotech Business Link
Amit Pherwani, Manager, Direct Marketing Services,
Bristol-Myers Squibb
Prodeep Bose, SVP, Multichannel Strategy,
The CementBloc
Ira Haimowitz, Ph.D., EVP, Intelligence and Analytics, The CementBloc
Kim Johnson, EVP, Account Services,
The CementBloc
Jennifer Matthews, Managing Partner,
The CementBloc
Lori O'Neill, SVP, Managed Markets,
The CementBloc
Ryan Caplan, Founder & CEO,
ColdLight Solutions
Scott Levy, Pharm.D., Sr. Director Marketing,
Cubist Pharmaceuticals
Gretchen Fritz, Assistant General Counsel - Commercial Brands, Daiichi Sankyo
John Vieira, Senior Director, Marketing Operations and Strategic, Daiichi Sankyo
Kevin G. Cast, Vice President of Strategy and Contracting, Express Scripts
Michael Zubey, Vice President of Life Sciences Sales & Marketing Practice, HighPoint Solutions, LLC
Sanjiv Sharma, President,
InflexionPoint LLC
Joseph Boyd, Director, Medical Development,               
Inspire Pharmaceuticals
Nancy Hicks, Senior Vice President Associate Director, North America Healthcare Practice, Ketchum
Paul Furgal, Vice President, Business Development,
McKesson Corporation 
Darryl Vaz, Managing Director,
Meducom Health Inc.  
Branimir Brankov, Senior Director, Strategic Business Intelligence, Merck
Jerry Conway, VP of Payor Contracting & Reimbursement, Metamark Genetics
Steven Merahn, MD, CMO,
PDR Network
Bill Trombetta, Professor, Pharmaceutical & Healthcare Marketing, Saint Joseph's University
Lisa Riedell, Product Manager,
sanofi-aventis
Stan Earnest, Executive Director,
SoftMaster
Bernard Quancard, President and CEO,
Strategic Account Management Association
Ronda Robinson, Director, Sales Training, ZymoGenetics
Dom Ricci, Consultant,
Medicine/Marketing Integration

CONFERENCE OVERVIEW:
The pharmaceutical sales and marketing landscape has changed dramatically over the past few years. It has been predicted that Global sales of pharmaceuticals will grow at a rate of 5%-8% annually over the next five years. At the center of this highly regulated industry emerges an increase of communications, digital marketing efforts, social media and sales force success strategies. Today’s pharmaceutical executives continue to create and implement influential campaigns with the goal of ultimately improving health outcomes by exploring new and dynamic selling techniques. At the same time, pharmaceutical sales representatives face increasing difficulty due to falling physician accessibility, stronger regulation in the industry, and changing operational models surrounding healthcare delivery.

This event is the leading educational forum addressing the value of both sales and marketing operations within large, mid-size and specialty pharmaceutical companies. It will feature keynote presentations from industry leaders, panel debates, relevant case studies and high-level networking. This is an essential opportunity for any executive striving to make the most out of cutting-edge and alternative sales & marketing innovation best-practices.

Topics Will Include:

  • The Sales Force of the Future: Cutting Edge and Digitally Active
  • Which channels are right for my brand, knowing your audience and the role of social listening
  • Partnering with key influencers in markets and trying to incorporate KOLs into the business and drive a stronger relationship with them
  • Forecasting the Future of Health Care: Challenges and Opportunities
  • The value of video and other audio visual stimuli
  • Marketing Shift Created by the New Economic and Regulatory Environment
  • Using technology in conjunction with your specialty sales force
  • Innovative Communication Outlets to Deliver Relevant Customer Messaging
  • Techniques in communicating risk
  • Advantages/Disadvantages of mobile social media and mobile marketing
  • Changing Landscape of Sales and Marketing Staff     
  • The Convergence of Digital & Social Media
  • Innovative approaches for creative marketing and increasing sales through diverse, multi channel initiatives
  • Role of Market Research, Competitive Intelligence and Secondary Data in Measuring Effectiveness

WHO WILL ATTEND:

The Next Generation Pharma Sales & Marketing Summit is designed to bring together EVPs, SVPs, VPs, Directors and other Senior Management from Pharmaceutical and Biotech companies involved in:

  • Social/New/Emerging/Interactive Media
  • Web/Online/Internet Strategy & Content
  • Interactive Marketing
  • Consumer Marketing
  • Professional Marketing
  • Brand and Product Management
  • Relationship Marketing
  • Internet Communications
  • Global Marketing
  • Business Development
  • Strategic Planning
  • Legal/Compliance

Last year’s Executive panelists included representatives from the following companies & organizations:

  • Acorda Therapeutics, Inc.
  • Ameritox
  • AstraZeneca Pharmaceuticals
  • Baxter
  • Bristol Myers Squibb
  • Cornerstone Therapeutics
  • Covidien
  • Cubist Pharmaceuticals
  • Daiichi Sankyo, Inc.
  • Genentech
  • Genyzme Genetics
  • King Pharmaceuticals
  • Lundbeck Inc.
  • MedImmune
  • National Organization for Rare Disorders (NORD)
  • Nicox
  • OSI Pharmaceuticals
  • Pfizer
  • Sanofi-Aventis
  • Sequella
  • Shire Pharmaceuticals
  • SymCare Personalized Health Solutions, Inc., a Johnson & Johnson Company
  • Symphogen
  • Teva Pharmaceuticals
  • Upsher-Smith Laboratories, Inc.

PRICING/REGISTRATION/EARLY-BIRD DEADLINES:
Register By AUGUST 15, 2011 & Save $200!

Registration RATE Categories
(All Rates shown are Per Person)
REGISTRATION DEADLINES:
GROUP RATES for 3 or More
(Must register at the SAME time)
August 16, 2011 or Later:
Group Rates are Good at ALL Times
(no deadlines)
*VENDOR/SERVICE PROVIDER RATE
$1,695
$1,395
**PHARMA/BIOTECH RATE
$1,495
$1,195

* VENDOR/SERVICE PROVIDER rate applies to firms offering marketing and/or sales related consultancy, services, and products.
** PHARMA/BIOTECH rate applies to executives representing pharma, biotech and other companies that are DIRECTLY involved in producing, marketing and selling health related pharmaceutical, medical devices or other health-related products and services

Click HERE to register now!

GET INVOLVED!

Speaking & Business Development Opportunities:
We are currently organizing the conference advisory committee and are actively seeking senior marketing and sales decision-makers representing big- and mid-size pharma, biotechs, medical devices and other companies directly involved in issues related to the marketing and sales of their firms’ products and services. For more information on speaking opportunities, contact the event organizer:

Lissa Blake, VP Conference Production, iiBIG
Tel: 704-560-8443 • Email: lissab@iibig.com

Marketing/Media Partnership Opportunities:
If you represent a publication, newsletter, online site, professional association or other organizations that provides news and information to the types of executives who will be attending this conference, find out more about the co-branding opportunities this conference offers, please contact:

Ria Lubis, VP Marketing, iiBIG
Tel: 212-300-2523 • Email: rial@iibig.com

CONTINUING EDUCATION CREDITS
Continuing Education Credits (e.g. CLE, CPE, CME, etc.) may be available for iiBIG conferences. Upon request conference attendees will be provided with a “Certificate of Attendance” and a copy of the conference agenda, showing topics, length of sessions, and name(s) and professional affiliation(s) of presenter(s) for each session. Attendees wishing to apply for continuing education credits for attending this conference may submit this documentation to the relevant organization in his/her state when applying for such credits.

Program Level: Overview

No Prerequisites Required

No Advance Preparation Required

Program is a “Group Live” offering

CPE Credits awarded:

11.5

The International Institute for Business Information and Growth (iiBIG) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.

For more information regarding administrative policies such as a complaint or refund request, please contact our offices at 212-300-2521.
     
     
     

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